Following a temporary closing post-fire, Bonita rose like a phoenix from the ashes—more vibrant and fabulous than before. The Summerland boutique returned with a redecorated interior and new brands—adding more flavor to an already impressive collection of accessories, clothes, beauty products, and unique trinkets.
Owner Rita Villa is a local and grew up with quintessential Santa Barbara elements in her life: flamenco dancing, the beach, fiesta, and family—all of which are mirrored in her three stores, Bonita, Bonita Beach and Toro. Everything from the strategically placed, detailed décor, to the beach and Spanish inspired styles, is a reflection of her upbringing, and naturally of SB. The stores themselves are welcoming, with an ambiance that reels one into what seems like a magazine home. They are more like concept stores, rather than basic places to purchase jeans and a t-shirt.
Vintage postcards and posters adorn the calm cream walls of Bonita and Bonita Beach, intricate awe-inspiring jewelry is sprinkled throughout the spaces, authentic Spanish knick-knacks infuse the stores with exotic red, magenta and golden hues, and a tropical smell ties it all together (thanks to heavenly Australian candles and incense). Within Bonita Beach is Toro, an offspring of the Los Olivos location, dedicated to the classic California guy. With a range of fine-crafted leather accessories, shorts, flannels, and unbelievably soft tees, it has all the essentials. Perfect for the easy-going guy who values quality and comfort. Rita does double-duty as both the owner and the buyer for her three locations. She fills her stores with brands from Australia, New York, Paris, and Los Angeles, and finds herself scouring Instagram accounts for new designers and vendors. When asked to describe the style of Bonita and Bonita Beach, Rita put it simply as, “bohemian elegance.” With flowy fabrics, crochet bikinis, leather goods, and endless bangles, the description is on point. The boutiques are filled with incredible finds and brands that are not only unique, but many of the pieces are handcrafted or hand-embroidered, meaning your item is one-of-a-kind—a fashionista’s dream. In SB we pay close attention to vibes; these stores and Rita herself exude positivity, grace, and effortless style. Returning customers come to feel like family – a true testament to the high-quality of service the boutiques offer. With an ever-evolving stock of incredible finds, treasures from Bonita and Bonita Beach are a vital part of any Californian’s summer wardrobe.
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